Getting Your Landing Page Trusted
Making sure there is trust from your targeted audience, that will help in creating a successful landing page. If your prospects are able to grasp your message and connect with your landing page, then you can expect a high conversion rate. Trust is a big factor when it comes to effectively having a connection with your prospects, this article will help you create it.
Avoid using popups and popunders on your page to avoid looking unprofessional. Years ago when the internet was still new, popup ads worked to get attention but these days most people are simply annoyed with them. If your prospects find a popup ad on your landing page, it will prove to be an instant turn off. Popups may increase you conversation ratio but won’t achieve much else. Pay per click programs like AdWords can be effective in driving traffic to your page but they do not allow any sort of popup advertising. Avoid using javascript to block prospects from leaving your site it only annoys them anyway.
Secondly, get testimonials from your existing customers and list them out on your landing page.
This is a fantastic way to show prospects how others are benefiting from your product or service which can persuade them to convert too. Prospects are more likely to take the action you need them to take after reviewing your testimonials. Most people are afraid of being scammed which makes them skeptical of taking the action you need them to right away. Strong testimonials listed on your landing page can help ease that fear and give them something to think about before taking action.
The last thing, don’t embellish any points on your landing page. Don’t oversell to your prospects, the strategy may backfire instead of working for you. Being straightforward and letting your prospects know exactly what your product is about and how they may help them. Prospects may think something is fishy, if you give them false hope. You need to have prospects believe that you have the product they want without the need of overstating. Period. In a nutshell, out of the above article it becomes apparent that forming a landing page is about more than just placing some pictures hither and hitherto, and forming a few paragraphs of you merchandises introduction. It is important for you to take whichever steps you are able to, for creating the trust factor, in order for your prospects to comprehend the message you’re trying to convey to them and most importantly, make a move.
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